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Knowledge Translation and Strategic Communications: Unpacking Differences and Similarities for Scholarly and Research Communications
(CCSP Press, 2014-11-12) Barwick, Melanie; Phipps, David; Coriandoli, Rossana; Johnny, Michael; Myers, Gary
Knowledge translation (KT) involves communication of research evidence. Within research-relevant organizations there is considerable overlap in the roles and activities associated with KT and strategic communications (SC), which calls for greater role clarity. We untangle the differences and similarities between KT and SC, bringing clarity that may benefit organizations employing both types of workers. As KT practitioners (KTPs) take hold in organizations that have long had SC personnel, there is tension but also opportunities for defining roles and exploring synergies. What follows is a description of how we have explored this duality within our networks and an analysis of how SC and KT roles are similar and divergent.