This research paper identifies and analyzes discursive productions and promotions of Others in and through twenty-first century music videos. Discourses of white and non-white subjectivities are examined. In-depth synthesizes of the data and discussions reveal that discourses surrounding white subjects laud this positioning whereas discourses related to non-white subjects are degrading. This paper unveils and critiques the existential dependence of dominant regimes on subjugated storylines.