The Dynamic Story Mosaic: Defining Narrative Strategies in Transmedia Environments

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dc.contributor.advisorFisher, Caitlin
dc.creatorSchneidmueller, Brigit Maria
dc.date.accessioned2016-11-25T14:15:56Z
dc.date.available2016-11-25T14:15:56Z
dc.date.copyright2016-08-19
dc.date.issued2016-11-25
dc.date.updated2016-11-25T14:15:55Z
dc.degree.disciplineCinema and Media Studies
dc.degree.levelDoctoral
dc.degree.namePhD - Doctor of Philosophy
dc.description.abstractTransmedia storytelling became one of the most prevalent buzzwords in the mid- 2000s used to describe a wide array of storytelling forms ranging from entertainment franchises to alternate reality games to any project that told stories across more than one medium. Over time, the term had been diluted so significantly that it has lost most of its meaning, and the opaque discourse has left practitioners, scholars, and audiences alike confused about its true meaning. The Dynamic Story Mosaic: Defining Narrative Strategies in Transmedia Environments charts this development and offers a typology to identify and explain narrative strategies in multi-platform environments. The typology anchors on the two dimensions of narrative deviation and the number of release events over time; these dimensions are constitutive for the production, reception and marketing and branding of transmedia projects, and provide a stable basis for analysis and interpretation. Through a blend of analytic, comparative, and descriptive approaches, paired with a number of case studies, this dissertation is a historical analysis of the emergence of transmedia storytelling and transmedia discourse, and provides a direction in the analysis of transmedia projects by providing a typology that remains stable regardless of the future of storytelling in this area.
dc.identifier.urihttp://hdl.handle.net/10315/32768
dc.language.isoen
dc.rightsAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
dc.subjectMarketing
dc.subject.keywordsTransmedia
dc.subject.keywordsConvergence culture
dc.subject.keywordsParticipatory culture
dc.subject.keywordsNarrative strategies
dc.subject.keywordsCognitive narratology
dc.subject.keywordsTransmedia branding
dc.titleThe Dynamic Story Mosaic: Defining Narrative Strategies in Transmedia Environments
dc.typeElectronic Thesis or Dissertation

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