How Do Small Companies Attract the Attention of Their Corporate Parents?
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Date
2008
Authors
Bouquet, Cyril
Birkinshaw, Julian
Ambos, Tina
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Abstract
Subsidiaries that are remote from their corporate headquarters need to take on initiatives and build their profile in order to attract positive attention from their parent companies.
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Keywords
Business
Citation
Birkinshaw, J., Bouquet, C., & Ambos, T. C. (2007). Managing executive attention in the global company. MIT Sloan Management Review, 48(4), 39-45.