MNCs Can Devalue the Brand of "Fair Trade" and Exclude Co-operatives

Date

2013

Authors

Reed, Darryl
Crowell, Erbin

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Creating a network of co-operatives may counter the dominance that MNCs hold on Fair Trade. This includes a joint effort to market and support the goods of small producers, influence public policy, and to develop a separate product certification system to identify goods that are produced and traded ethically.

Description

Keywords

Globalization, Economics, Business

Citation

Crowell, E., & Reed, D. (2009). Fair trade: A model for international co-operation among co-operatives? In D. Reed & J. McMurtry (Eds.), Co-operatives in a global economy: The challenges of co-operation across borders (pp.141-177). Newcastle: Cambridge Scholars Publishing.