Cameron, Evan Wm.2019-05-082019-05-081989http://hdl.handle.net/10315/36202What was McLuhan doing? How was he doing it? Was it important? Within this essay I try to answer those questions by linking what he said and did, and how he did it, with the ways and means of the seemingly dissimilar philosophical project of Austin and Wittgenstein.enAttribution-NonCommercial-NoDerivs 2.5 CanadaAustin, John L.BiographyDe Kerckhove, DerrickEliot, T. S.Forsdale, LouisGutenberg Galaxy, TheHearingHistoryInnis, HaroldJames, WilliamKant, ImmanuelLogicMarchand, PhilipMcLuhan, MarshallMerton, RobertMumford, LewisPhilosophyPopper, KarlSherlock HolmesTarkovsky, AndreiWittgenstein, LudwigCameron, EvanPresentation